Carl King Interview

1. If you could give only one advice to someone who wants to launch an artistic career, which one would it be? A sort of “cast in stone” mantra that could be repeated over and over.

It's difficult to write it as a mantra. But artists need to learn about healthy compromise. That doesn't mean you should get taken advantage of, or never do the things you love, but unless you're already independently wealthy, you need to trade something of value to others in order to survive. It's how human society generally functions. If you don't bother to create something that other people want, you'll have a difficult life. I see artists of all ages who refuse to learn that simple lesson. 

Song lyrics that could be a movie VOL.1

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Yoshimi Battles The Pink Robots by The Flaming Lips

If we leave the metaphor meaning of the lyrics aside, this could be a psychedelic heroine based epic flick. A thrilling story with several layers, spiced up, fun and cheeky could be found in this hypothetical movie adaptation.

DIRECTED BY:

The first name that comes to my mind is Quentin Tarantino because he has a unique vision and he’s very good writing witty dialogues. Another good option –with a more hectic approach- could be the Russian director Timur Bekmambetov.

ACTRESS: Ziyi Zhang

Louis Ferrante Interview

1. In your book Mob Rules: What the Mafia can teach the legitimate businessman you talk about the importance of sniffing out opportunity. What is the best opportunity that you spotted and took advantage to?

There were many and most dealt with human relationships. Knowing I was a reliable guy who would never break my word, many people who had great opportunities fall into their laps but didn’t know what to do with them would bring them to me. So keeping your word and always delivering on your promises was like a magnet for opportunities.

Steve Jones Interview

 1. Brand Like a Rock Star is a very refreshing and well-researched book about branding. How did you come with the idea of writing it?

I’ve spent the bulk of my career managing radio station brands, and in that capacity I had a front row seat to the rise, and sometimes fall, of some legendary bands. I worked with the bands and labels to promote new releases, concerts, and stunts. Through my radio career I also watched other companies spending literally hundreds of millions of marketing dollars on campaigns that sometimes worked, and sometimes didn’t. So I came away with a unique perspective that combines both business and music… my two passions. Combining them led to the very enjoyable experience of researching and writing the book.